Toyota Prius stands out as a global hybrid icon. It is said that in the Prius, “Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing and redefining efficiency.”
“Now, Saud Bahwan Automotive (SBA) has unveiled an exciting promotion that has made it even easier to own a Toyota Prius. According to the spokesperson, “Toyota Prius, a global hybrid sensation is now available with Festival of Joy benefits that include RO 1500 as a Cash Gift along with 1 Year Oman Insurance,” (Terms & Conditions apply. Benefits available until October 5, 2017 and for personal purchases only. Visit a Toyota showroom to know the exact details.)
The SBA spokesperson adds, “This is a great opportunity to own a Toyota Prius, which is today by far the world’s most successful hybrid that has been spearheading a new era in hybrid technology across the Middle East. In our showrooms, you can see the fourth-generation Prius that not only brings ground-breaking technology & performance, but also has a fun-to-drive-spirit that promises to appeal to driving enthusiasts.”
Creating a significant impact in terms of sustainable mobility, the Prius stands apart with a striking design that complements its refined interiors. It delivers superb driving dynamics with remarkable engine performance & fuel economy. Its advanced safety technologies signify comprehensive protection for passengers.
The world’s first mass-produced hybrid vehicle, the Prius fulfils a demand for vehicles with exceptional fuel efficiency. Successive generations of Prius have highlighted Toyota’s commitment to environmentally conscientious forward thinking, and led the company’s drive towards the creation of the ultimate eco-car.
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “The Prius underlines Toyota’s continued commitment to progressive thinking and being environmentally conscious. This model is a triumph of technology and boasts significant advances in every area, with a clever, class-leading aerodynamic design that allows it to offer excellent fuel and emissions efficiency without sacrificing either cabin space, driving ease or comfort.”
Yoshitsugu adds, “The Prius is a symbol of Toyota’s innovative nature and inherits Toyota’s legendary QDR (Quality, Durability and Reliability). Toyota fans in the region can rely on the brand’s extensive and comprehensive support network to enjoy their ownership of the Prius.”
Combining improved aerodynamics, excellent handling and comprehensive safety features with an elegant interior designed to pamper its occupants, the Prius represents another step forward for Toyota’s renowned hybrid technology.
The Prius is a superior hybrid and eminently versatile. Unlike most of the other hybrids, the Prius can be driven completely on electrical power or with a combination of electric motor and gasoline engine depending on the driving behaviour.
Based on the advanced Toyota New Global Architecture (TNGA) – an innovative, integrated development program for powertrain components and vehicle platforms – the all new Prius takes the hybrid driving experience to another level, thanks to a lower centre of gravity, increased body rigidity and improved suspension.
The new Prius design is based on Toyota’s Iconic Human-tech design philosophy of fusing emotional and rational vehicle factors. The exterior of the Prius hints at the car’s advanced functions while also expressing its fun-to-drive spirit, creating an instant and lasting impression.
The Prius has advanced full-colour, dual 4.2-inch TFT displays with a full-colour meter that has high brightness, contrast and precision. The colour Head-Up Display (HUD) projects a range of important information – from driver alerts to navigation, speed and an energy meter – on to the windscreen in the driver’s line of sight. The audio system harmonises the ride, with 10 JBL speakers placed optimally throughout the cabin.
The Prius also has a convenient wireless charging system, which allows users to simply place a ‘Qi’ – enabled device on the pad to initiate charging.
The Prius’ 1.8-litre, 4-cylinder VVTi equipped Atkinson cycle petrol engine has been completely re-engineered, with remarkable results in terms of performance and fuel economy. The body torsional rigidity on the new Prius has been increased by approximately 60% compared to the previous model.
The Prius sets high standards for safety with an impressive array of active and passive features. These include 7 airbags to protect the driver and passengers, active front head restraints and HUD. There are also 3-point front and rear seatbelts with ELR (Emergency Locking Retractor), pretensioners and force limiters. The Electronically Controlled Brake System employs a newly developed Active Hydraulic Booster. It also incorporates active safety features such as the Anti-lock Braking System (ABS), Vehicle Stability Control (VSC) and Traction Control (TRC).
The Prius also boasts advanced features such as Regenerative Braking (A system that charges the battery when brakes are applied and during deceleration), Lane Change Assist with Blind Spot Monitor (Developed to warn the driver if there is a vehicle on either side while changing the lane). The Rear Cross Traffic Alert (Helps the driver when backing out from a parking space by detecting vehicles approaching from the right or left, on the rear of the vehicle) Wait no more…visit the nearest Toyota showroom & make it yours!
Specifications of vehicles imported from Toyota Motor Corporation are as per the GSO Conformity Certificate applicable to the model/grade. Parameters such as vehicle weight, dimensions & fuel economy could vary from the GSO Conformity Certificate due to fitment of dealer installed non-Toyota accessories. Pictures and colours shown may differ from actual specifications.
In Oman, the nationwide parts and service network of Saud Bahwan Automotive support Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.
For the latest Press Releases, Test Drive requests and more, please visit www.toyotaoman.com, www.youtube.com/toyotaoman or www.facebook.com/toyotaoman. For further details & to ascertain availability of stocks, please visit your nearest Toyota Showroom.
